Peach isn't just another sports brand. It's the story of how one Estonian girl set out to prove that sportswear can be not just "functional" but also a true tool for self-confidence.
The story begins the moment you put on your Peach leggings or bra for the first time and feel the difference.
How it all started
Anet Põlismäe grew up in Estonia. She'd been interested in fashion and sports since childhood. She noticed that most "women's" sportswear was either too modest and bland or too flashy and uncomfortable. So she thought, "Why not create something in between?"
This is how Peachlabel was born – a brand where design, fit and comfort go hand in hand.
From the outset, Peach had to prove that a small brand could compete with large brands. Simply offer excellent quality, engaging designs, and attention to detail.
From the very beginning, Peach has been positioned as activewear for women – clothing not only for training, but for women who want to look stylish and feel confident in every situation.
Why Peach is more than just another brand
1. Estonian design and European precision
Peach doesn't copy other people's designs or slap its own logo on them. Each design is created in Estonia – in a small studio where ideas are born with women who want to feel beautiful and active in mind.
Estonian design is part of Peach's DNA – simple, functional and feminine.
2. A cut that works with the body
Have you ever had leggings that looked great, but when you moved they stretched, rolled, or pinched? Peach makes sure you don't feel that way.
A distinctive feature is the absence of a front crotch seam – no more discomfort or unwanted creases. The material maintains its shape and is non-see-through, even during deep squats.
The brand calls it "kükikindel" in Estonian, meaning "squat-proof." It's not just a marketing slogan—it's a promise that you won't have to wonder if you can see anything.
3. Materials you can trust
Peach focuses on a combination of durability and softness. Most models are made from technical blends, typically 80% nylon and 20% spandex (elastane) .
This composition gives the perfect balance:
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four-way elasticity (4-way stretch), so the clothes do not restrict movement,
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material density that ensures full opacity,
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moisture-wicking and quick-drying properties – ideal for intense workouts,
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durability – with proper care, Peach clothes will last a long time.
Every detail matters: consistent seams, durable fabric, reliable zippers and elastics. Peach ensures you can trust your clothes as much as your body.
4. Details that make the difference
Peach doesn't tell you the details - it lets you feel them.
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Pockets – cleverly hidden on the sides of leggings and shorts. They're perfect for storing your phone, keys, or card.
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Adjustable waistband/drawstring – adjust your waist the way you like, without compromise.
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The front zipper – a hallmark of the brand's sports bras. Comfort and functionality combined – it takes just a second to put on or take off, and the locking mechanism prevents accidental unfastening.
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Colors and prints – Peach isn't afraid of color. You'll find Wildflowers (meadow flowers), the Wanted & Wild collection with a bold animal motif, and Tropical Vibes – full of summer energy. But there are also classics – black, olive, and beige.
5. Collections worth knowing
PocketPerfect – a Peach icon. Leggings and shorts with side pockets and a high waist that have become the brand's hallmark.
It is worth paying special attention to Zipper Heaven bras – they are easy to put on, yet stable and supportive even during intense training.
Why You'll Love Peach
If you are looking for clothes that allow you to move freely and look good, Peach is for you .
Each model is designed with the female body in mind: high waist, soft fabric, and no unnecessary seams. The clothes adapt to the figure and don't distract from what matters most – your movement.
Peach leggings and shorts are non-sheer, non-rolling, and non-slip. The front-zip bras are easy to put on in seconds, and the tops are so comfortable you can wear them all day long—workout, work, or even just for a walk.
Peach doesn't need loud slogans. It speaks subtly—through how it makes you feel.
These are clothes that allow you to stop thinking about yourself "do I look good?", but simply be yourself.
Feel light, confident and beautiful – in motion and at peace.
If feeling comfortable, confident, and feminine is important to you, Peach will become your go-to wardrobe staple . Not just for the gym, but for everyday wear.
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